“I won’t let you fail.”
I have been in this game for a long time. I have worked one-on-one with hundreds of business owners, not including the thousands of people who have attended my training’s and public lectures over the years.
Today I can humbly say that I get “business” better than most gurus out there. My results speak for themselves. My clients achieve in days what others can’t achieve in years.
Why? Because I get that there’s a natural order to building a successful business.
Yet, it is NOT what most people want to hear.
Most people fail because gurus tell them what they want to hear. Things such as:
3 Steps for Building a more Productive team.
4 Easy Ways to Cut your Costs and Grow your Profits.
7 Proven Methods for Increasing your Sales.
The Best Approach to Boost your Online Traffic.
Those things alone don’t work. I wish business was that easy.
Here’s the reality of business. And here’s why most businesses fail:
Your brain and those of your friends and family members are two million years old. They are made to protect you, not to make you rich. As such, they are wired to make sure that you never succeed beyond average. Attaining more than average people would mean taking large risks and jeopardizing your survival.
Therefore, if you want more than an average life, you will have to bypass your brain’s natural function, transform yourself and “be” more.
If you don’t have the results you want just yet, stop hacking away so hard at life, and take a moment to sharpen your ax. No amount of brute force will overcome a brain that is programmed to survive and not thrive.
How do I know? I tried. Many, many times. On myself first, then on my clients. Today, after two decades of experimentation I can state without hesitation that I have never seen a single business succeed when the owner was not finely tuned to be, to think, to decide, to do, and to act like a successful entrepreneur.
No marketing trick or social media campaign will overcome your brain’s automatic survival mechanism. If you want different results out of your business, you have to change “you”.
Let me tell you a huge secret: Business is Simple.
To understand what business is, we have to go back to the basics; a man has goats, the other has grains. “My goat for your grains?” he asks, and there was the first business transaction.
As in the example above, all that is required for businesses to thrive is an ethical exchange of value for value.
Business is literally that simple. Those who understand that, dominate the world.
Once you get it, the next step is to turn this simple concept into actual business results.
Let me explain. Business is a simple exchange of value for value. In order to be able to play the game of business you need to reach certain results.
The first result of business is not what most people expect. It’s what I called a well tuned entrepreneur. Anyone can own a business, but not everyone can become a successful entrepreneur.
Entrepreneurs think and act differently. It would be foolish to hope to become successful at running businesses without first learning and adopting the traits of those who succeed at it. Average people don’t make good entrepreneurs because they tend to get average results. Average results offer little more than average value and command little on the open marketplace.
Business is a fair referee, it rewards the averages, averagely and the greats, greatly.
“Look at your life right now, it has rewarded you exactly what you deserve. If you want more, you have to “be” more.”
Many get attracted by the glittering aspect of business, but they are unwilling to do what it takes to succeed. If you don’t have a goat, or grains, or if your quality of your meat or cereal is inferior, you won’t be in business long.
Successful entrepreneurs are a different breed; they see the world differently.
But that’s easy to change. Over the years I have developed a process I call the Entrepreneurial Tune-up that teaches the basic precepts of what it means to “be” an entrepreneur.
Here’s an important distinction: One hundred percent of business owner already think they possess what it takes to become successful entrepreneurs, yet the vast majority of them don’t.
You think you already have what it takes to succeed? You don’t need a tune up? The already have the right mindset, habits, standards, etc.? Let’s see what kind of results you have created in your life so far. If you have already dominated any sport, art or academic arena, perhaps you have what it takes. But if like most people your past results have been about average, you probably don’t have what it takes to win big in business. Not yet. You need my Entrepreneurial Tune-up.
The second result of business is value. No one will trade value with you unless they believe they can get more value from you than what it costs them to create their own value. Simple.
Before you can succeed in business, not only do you need to be tuned in right, but you also have to learn to create more value than your competitors. Another way of saying that is, you have to learn to solve more problems than your competitors.
Nobody cares what you do, they care what problems you solve.
Take Uber.com or Airbnb.com for example, those two companies revolutionized two antiquated industries; the taxi and the hotel industries. They solved irritant problems that most other industry insiders were taking for granted. And in doing so they built two revolutionizing companies worth billions of dollars.
Today, Uber is the largest taxi company in the world and they don’t own a single car. Airbnb is doing the same for the hotel industry.
We live in exciting times. The world is changing faster than ever before. With it, problems are created and the needs and desires of people are also changing.
What problems can your business solve?
Can your business be the next big innovation?
Will you be part of the new world or, like most people, simply look at it as it unfolds?
Today, one of the biggest differentiating factors of success is value. Gone are the days when you could simply imitate your competition and win in business. Today businesses must innovate and solve issues.
What do you want?
If you are reading this, you are at the crossroad of your life. Two options are available to you. You can go left and continue your journey, or you can go right and join me on your quest to business success. If you want more out of life, you will have to be more and create more business value.
But if you don’t know what you want, it doesn’t matter which option you take, or which way you go; you’ll never get there.
What I am talking about here requires a transformation. You can’t simply learn this, you have to become it.
Before you can achieve any amount of success, you have to decide what you want and who you are willing to become: “Will you be the type of person who has everything they want out of life, or the type providing it to them?”
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter which road you take.’”
The third result of business is sales. It’s one thing to be tuned in right and be a good creator of value, it’s quite another to have the communication skills needed to translate that value and attract buyers. Over the years I developed a simple process for marketing and selling value, I call it the Growth Booster.
The next one is people or troops. Too many business’ efforts are slowed down or completely halted by the owner’s inability to recruit, lead and influence his team members. Businesses only start to grow after the owner learns about people and becomes an Influential Leader.
“No one succeeds in business until they understand the psychology of people.”
Then, the fifth result is profits. Once you understand how to attract buyers and how to lead your troops, you need to quickly learn how to control your expenses to make a profit. Sounds simple? It’s not. Most businesses fail because their owners don’t know their numbers. I have a process for that too, it’s called the Abacus of Business.
The sixth result of business is cash. Now this one is a little more advanced, but suffice to say that many businesses can create value, transmute it into sales, generate a profit, but they still struggle to pay their employees and their taxes because their deposit accounts are empty. I have a system to help business owners manage their cash flow better; it’s called the Cash Register.
And lastly, what’s the point of owning a business if it isn’t to build your nest egg and your cozy retirement? Turning a business operation into a business worth selling is beyond the reach of a majority of small and medium size business owners…at least until they learn about my Business Investor process. That’s the seventh result of business.
“I promise; my Business Optimizing Strategic Systems (BOSS) will change your life. You’ll never see your business the same way again.”
Want to learn more? Get in touch today!